Trimtex started small. Out of garage in Lillesand, Harald Augland began to create customized sportswear to perform better as an orienteer. 40 years later, and evolving from its orienteering roots Trimtex has become a specialist for technical sportswear within endurance sports. As the company points out, ‘Shaped by the toughest Nordic conditions we clothe hardcore athletes for challenges like Norseman and for thousands of athletes in sports clubs across Scandinavia. We do this with the support of researchers from NTNU, the most advanced production technologies and our brand ambassadors – top athletes in our sports.’

Ole Kristian Augland, owner at Trimtex adds: “The partnership with Norseman comes natural for us is a logic choice as both brands share the same values, are born in the same country and have the same purpose: Challenging the existing and to empower the triathletes to find their #truegrit. Shaped by the Nordic grit, we promise, that the genuine Norseman-collection sportswear that you’ll find available at the Norseman Brand Store will match the durability of the athletes.”